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    Tuesday 1 January 2013

    what we did in 2012 and what we plan for 2013....

    01 January 2013
    Mohammadpur, Dhaka, Bangladesh



    2012 wasn't quite the starting year of our business, but we did most of our work this year.... when January 01, 2012 came up, we were a completely different company than what we are today.... we crossed a lotta hurdles and learned a lot, which contributed to our current position.... there were a lotta hard lessons, which made us upset sometimes, but when we take our time and contemplate, we know that was necessary....

    we can't help thank our friends, clients, partners and well-wishers for being with us in 2012 and supporting us in various capacity.... we really have too many names to mention.... but some of the names require special mentioning..... KAK (all 6 of them), KM Mobin, AKA, Bijuman, Rezwan Tokon, Tahmid Munaz, Sk Saadi, Anik (Imtiaz Moyeen Syed), Lippu (Momenur Rashid Siddique), Yeasef Akbar, Gaziman, Sadia Sharmin, Mona, Sumon Bhai, Riad (Shah Fayed), Lita Bhabi, and all others whose names we missed here!!.... we can't thank you enough!!





    the offers we ran throughout the year....

    we introduced our outdoor couple shoot offer "Under the Same Sun" at the start of 2012.... this was one of the major breaks from our mostly indoors works.... one of our major events of the year 2012 was "Scrap-book Memories" offer, which we ran a promo for the whole month of April (62% OFF!!).... this offer brought a lotta interest from people all over and won us a lotta admirers....we also introduced other economical packages like "The World of Colours" and "Snow White" for 2-5 year old children; "My Family My Moment" family group session;"The First Cake" first birthday session; etc.... the most successful offer of the year was "One-Hour Magic", which became a favourite among families.... we would be offering periodic promo offers for different types of photo-shoots, but all we can tell is that they won't be offered at the same time.... so, you either wait the whole year for such offers or..... :)



    free promotional sessions....

    we ran several quiz contests on our Facebook page throughout the year that had free sessions as prizes.... but that opportunity only went to the winners.... all this changed with one of our most important offers of the year... "Referral Credit Program", which gave the power in the hands of our clients to win a FREE SESSION for themselves....we ran the promotion for another free session on 04-05 January 2013.... and we don't think we would be repeating such promo sessions too often in 2013... but we might come up with some quizzes on our Facebook page and tag some attractive prizes with it... stay tuned...


    publicity.....

    one of the major events for us during the year was being featured on major national daily "Prothom Alo"'s weekly lifestyle magazine "Noksha".... it brought us a lotta prestige and also added a lotta credibility to our new business....


    policy changes....

    one of the major policy changes of our business came in late June-early July, when we switched from full packages to "Session Fee + Photo Products" concept.... we had to explain our clients a lot about this.... its still some way to go before everyone can take this as normal... but our effort is there to make things easy to understand and also to help our clients with decision-making.... we also promise our clients to come up with ever more innovative photo-products.... those who had seen our products have an idea of what we are talking of.... only those who do sessions with us would be able to see the products first-hand.... not much more of that would be posted online though... its a matter of our business policy.... sorry folks! :(


    workshops....

    we have a lotta followers who are interested in photography.... after getting a lotta requests, we decided to offer something for them too.... with that in mind, we brought out our new venture "Idea Workshops".... we ran several workshops throughout the year that dealt with basic and intermediate level lighting, and basic photography.... lack of time again impeded progress and precluded regular offering of such workshops.... we hope to introduce some more workshops in 2013....



    video podcasts....

    January was also the start of our Video Podcast series... this was something that we really loved, but lack of time and also, lack of feedback from viewers discouraged this effort until the government had the final say in banning Youtube in Bangladesh later in the year.... our last video podcast was on 23 June 2012.... perhaps we can start doing this again once our government realises how they deprived people....
    we would love to get some feedback from our end... that would certainly encourage us to continue with our drive to do better.... :)
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